Online video publishing is becoming increasingly more popular as an internet advertising medium. You may very well already have a professional looking website and a successful online presence. If this is the case then why should you bother considering the idea of online video publishing to help increase your sales? To many people, the concept of creating a marketing video sounds time-consuming and expensive, with little chance of seeing very much in the way of a return on such an investment. It is this assumption which is almost certainly the cause of the fact that there are still relatively few businesses and companies who have taken the time and trouble to create an online video. Those companies who have already committed to online video publishing are quite anxious not to dispel those assumptions.
The truth is quite startling. Not only can creating online video to help market your product or service result in an astonishing increase in sales, helping to boost your conversion rate in a more successful way than any other form of advertising you may have invested in previously, but simply having a marketing or advertising video on your website can help to improve your business’s online presence and rating quite rapidly.
Although online video publishing is extremely straightforward, needing very little in the way of equipment, software or expertise, it is still relatively limited in its implementation, not only because of the fact that there are these widespread assumptions still being carried by many people, but also simply because of the fact that the technology is fairly new. It is only quite recently that broadband has become the standard way in which most people connect to the Internet. With faster and more reliable Internet connections websites are able to provide a greater variety of media, and provide customers and visitors with a more interactive and stimulating product pitch.
The major search engines, such as Google, are aware of the fact that this technology is still relatively cutting-edge. In order to help prioritize those websites which are likely to be more recently updated and relevant, websites which do have embedded video content will appear higher up the search results than those websites still using only text and images. Text on a webpage might well have been written yesterday, but equally might have been written several years ago. It is clear that video content can only have been produced and uploaded fairly recently, therefore these sites which do incorporate embedded video content will be deemed to be more relevant and more important.
You may well consider that online video publishing presents a very clear advantage from this fact alone. Certainly it is important to ensure that your website is rich in content, relevant and developed in a way which will appeal to the search engines in order to help place your website near the top of any search results page. But because so few people realize that Google prioritizes its search results based largely on the presence of video content, this is one way in which you can help boost the visibility of your online presence.
When you consider that creating a short video, and uploading it to the Internet, takes little more than a few minutes, or at most, less than a day’s work, the rewards from such an investment will almost certainly be greater than if you have spent the same amount of time writing yet more content, or submitting your site to yet more search engines.
But of course online video publishing is not simply about placement within search engine results. Certainly it is important to ensure that visitors find your website, but that in itself is not necessarily going to convert into a sale. An effective marketing video well placed on your website can certainly help to achieve this.
A great deal of thought needs to go into creating an online video for your website, since a poorly planned, poor quality video may well help to reduce your conversion rate rather than improve it. The golden rules to stick to include making sure that your video is short, punchy and highly entertaining. A long, boring slog through a tired sales pitch is more likely to encourage your visitors to go back to the search engines results, and view one of your competitors’ sites instead. This reaction is more likely than visitors simply stopping your video and resorting to reading the content on your site instead.
With an increasing emphasis on video content being available through video sharing websites such as YouTube, a greater number of visitors are not only expecting to see video content on some of the more professional websites, but are actually preferring this as a form of media. For this reason, online video publishing can help to make your website appear more relevant and up-to-date for your visitors as much as for the search engines.
